Selling fear: Cybersecurity product marketing frequently makes customers feel less safe.
You have likely seen multiple ads for products and services designed to make you more secure online. When you turn on your television, see online
You have likely seen multiple ads for products and services designed to make you more secure online. When you turn on your television, see online
Fear is one of the central emotional responses during the pandemic. Every day brings a new level of stress: concerns about getting sick, the stigma of testing positive, financial difficulties due to not being able to work, separation from loved ones in lockdown (or being locked in an unsafe household). The list goes on.