PerceptivX

Branding

Kristin Marquet: Mastering the Art of Brand Storytelling

September 19, 2025

At the intersection of creativity and strategy stands Kristin Marquet, Founder and CEO of Marquet Media, a branding and public relations consultancy that’s been carving

Ukraine is using advertising as a weapon of war by adopting “bravery” as its new brand.

August 22, 2022

As a communications scholar, I have studied how former communist countries like Ukraine have used marketing strategies to burnish their international reputations over the past two decades – a practice known as nation branding.