PerceptivX

Augmented Reality

Why businesses leak new product details and how they benefit from these rumours

June 22, 2023

Apple’s recent unveiling of the Vision Pro, its first augmented reality and virtual reality (VR) headset, came as a surprise to no one who follows Apple news – rumours had been circulating for years.

Businesses are tracking eye movements more and more, but is this practise moral?

October 17, 2022

Companies are investing in products that track and analyse eye movements.

Microchips, 3D printers, and augmented reality are some of the high-tech technologies that scientists are using to help conserve our species.

March 8, 2022

rds hide from predatory house mice in the crevices of rock piles. Researchers used video game software to visualise these 3D spaces and create “Goldilocks” rock piles – those with crevices big enough to let lizards in, but small enough to exclude mice.