In an era where stress and burnout are often considered side effects of success, Dr. Milan Kranjc offers a refreshing and holistic approach to leadership coaching. A seasoned professor, psychotherapist, and business strategist, Dr. Kranjc’s unique methodology—anchored in a deep understanding of personality psychology—challenges the conventional wisdom that business success comes at the expense of personal peace. His philosophy, which combines cutting-edge psychological insights with practical leadership tools, helps individuals and organizations foster inner balance while driving sustainable success.
The Director of US Profiling Institute and the London Health School, Dr. Kranjc is an academic force with a rich history in both the fields of psychology and management. He holds dual Ph.D.s—one in psychology and the other in management—and has been a visiting professor at esteemed institutions like the Universities of Barcelona, Bologna, and Coimbra. His academic achievements are complemented by his deep practical experience, having worked for over two decades as a psychotherapist and crisis management consultant.
Yet, despite his extensive credentials, it’s his approach to business coaching that has set him apart in an increasingly crowded field.
“I’ve always been drawn to the question of how psychology shapes decision-making, whether in the boardroom, on the playing field, or in a personal crisis,” Dr. Kranjc explains during a conversation at his office. “We are all dealing with psychological factors that shape how we lead, how we make decisions, and ultimately, how we live our lives. My work is about helping people reduce their psychological ballast—things like stress, unresolved conflicts, or misplaced goals—and focus on what truly matters.”
This idea of “psychological ballast” is central to his Dynamic Leadership Model, which blends elements of transactional analysis, reality therapy, and Jungian psychology. Unlike traditional leadership coaching, which often prioritizes business outcomes or material goals, Kranjc’s model insists that personal development and inner peace must come first.
“Business is just one part of life,” he says. “If you don’t balance your personal goals and values with your business aspirations, you will eventually burn out. A true leader has clarity, consistency, and peace of mind. Only then can they truly lead others.”
His philosophy draws heavily on the works of Carl Jung, particularly the exploration of the unconscious mind and the idea of individuation—the process of becoming the person you are inherently meant to be. In his own work, Dr. Kranjc emphasizes the importance of self-discovery and balance, elements that he believes are critical to long-term business success.
“The leaders I work with need to understand themselves first,” he continues. “Once they know who they are and what they want—beyond financial or professional success—they can create sustainable strategies for both their companies and their lives.”
Dr. Kranjc’s approach to coaching is deeply personalized, often taking the form of one-on-one sessions in which he listens intently to his clients’ challenges—whether they be stress-related, interpersonal, or strategic. He uses a combination of psychological profiling and tailored advice to craft actionable plans for improving both personal well-being and business performance.
A key aspect of his coaching involves working with clients to identify their core values and aligning them with their professional objectives. “Many business leaders struggle because their personal values are in conflict with the demands of their businesses,” Dr. Kranjc explains. “Helping them clarify those values and integrate them into their leadership style is one of the most powerful tools I have.”
The results of his work are tangible. One of his proudest achievements is the Winner’s Path program, a transformative initiative designed to help leaders achieve inner balance and clarity. The program, launched on the island of Lošinj, is tailored for executives and entrepreneurs who seek personal growth alongside business success.
“I’ve seen firsthand the power of this approach,” he reflects. “When a leader is aligned with their true self, they inspire the same clarity and commitment in their teams. This leads to long-term success that’s rooted in integrity rather than stress or burnout.”
For Dr. Kranjc, the idea of “success” is redefined. It’s not just about growing profits or expanding a company’s market share. True success, he believes, comes when individuals achieve harmony between their personal lives and their professional pursuits. It’s a philosophy that’s been particularly appealing to leaders in high-pressure industries, from business to sports.
In addition to his work with corporate leaders, Dr. Kranjc also advises athletes, using his psychological insights to help them perform at their peak while maintaining mental and emotional stability. He recalls working with a group of boxers who were struggling with self-doubt and anxiety before their matches. Through a combination of mental coaching and personalized psychological exercises, many of them overcame their barriers and went on to win important bouts.
“When you remove the psychological roadblocks, people can perform in ways they never thought possible,” he says.
Dr. Kranjc’s holistic approach is not only about the mind but also about the body, as evidenced by his inclusion of nutritional counseling in his *Dynamic Leadership Model*. He understands that mental clarity is deeply connected to physical well-being and thus incorporates practical advice on diet and lifestyle as part of his coaching regimen.
As he looks to the future, Dr. Kranjc sees a growing demand for business leaders to embrace mental health and work-life balance as central components of leadership. “The next decade will see a greater emphasis on emotional intelligence and psychological well-being,” he predicts. “The companies that will thrive are those that recognize that their greatest asset is the mental and emotional health of their people.”
In the coming years, Dr. Kranjc plans to expand his reach through digital platforms, allowing him to share his insights and coaching methods with a broader audience. But his core philosophy will remain unchanged: true leadership begins with self-awareness, inner peace, and a commitment to living a life that is both successful and balanced.
For aspiring business coaches, he offers a simple yet profound piece of advice: “Never forget that success isn’t just about external achievements. It’s about internal peace. Only when you understand that can you help others do the same.”
Dr. Milan Kranjc’s legacy will likely be remembered not only for his academic and professional accomplishments but also for his profound impact on redefining leadership in a world increasingly focused on mental health, work-life balance, and inner peace.
